Do you have questions about fundraising? Such as how to write a compelling appeal that will boost donations? What about how to track and make sense of donor analytics?
Join us for:
The Art and Science of Fundraising
Tuesday, June 29th, 9 PM Eastern
This session will explore two specific parts of fundraising. First, we'll look at the art of the ask -- specifically with respect to written appeals (whether email blasts or direct mail). Next, we'll look at the science of tracking donation history to inform and improve future fundraising strategy. We'll answer questions like "what phrases can I use to really connect with potential donors?" and "how can I use tools like tracking codes and donor segmentation to boost engagement?"
This webinar will be presented by Michael O'Neil. Michael is the Communications Manager of the Green Party of the United States. In this role, he handles both media and fundraising communications, writing most of our e-blasts and direct mail appeals. Michael has also worked for the Green Party of New York and also served as the campaign manager for Howie Hawkins' gubernatorial race in 2018.
RSVP below. You will receive an automated response which includes the call-in information. This will be sent to the email address we have on file for you. If you do not receive the email, contact [email protected] for the information.
- June 29, 2021 at 9pm – 10:30pm
- 40 people are going